on design

We design everything in-house. Well, I design everything, Matt just tells me if he likes it or not. Though, he’s had some really good ideas in the past. We work very well together. We each have our own specific strengths which compliment each other quite nicely. As a designer it’s a bit strange though. I am the client and the designer. Everything is to please me (and matt). So lately I’ve been trying to place both sides. Thinking of myself differently. Trying to ask the right questions about the designs that we use. What is the purpose? Who is the audience? Seems to be working though. We continue to grow busier. I can only imagine what Amsterdam and the holidays will bring. Buy a jar already!