Everything is changing. I choose to embrace change. What choice do we have? For us, change is constant. Since I’ve posted last…I don’t even know where to begin. There is new resolve in our organization. A new path starts here.
With that said, today I embark on a new mission. To write. Here. I’m not sure who’s going to read it, but someone will. What do I have to say that’s worth sharing? Nothing. But I’m going to say them anyway. I have a voice. I see many things. Things I want to show others. Things that they need to see.

So I’ll write. Write about design and art. Write about reform and change.

Today I’m going to write about logos. Well maybe not write as much as refer you to this article.

I couldn’t agree with Seth more. I try to preach this to all my design colleagues. But it’s not something that you can go an tell an client. “oh, it’s not important what your logo looks like” – so we have to find more creative ways to say it. Being a small business owner give me a unique prospective on how import it is to have good customer service. If you don’t have good service or a quality product, your logo isn’t going to mean anything. Other than a reminder of your crappy business. Just pay me some money and I’ll make it look good. You worry about making your service good. Everyone will be happy. The end.