These days we spend more time refining our design and it shows. Our website looks old to us after 6 months, so we change it. Our magazine ads rarely run for more than 3 months. New posters, sticker and magnets every 6 months. New jar designs all the time (12+ this year)…the list goes on. It keeps me busy. There are a lot of different vendors and art requirements.
As an in-house designer I have a pretty awesome job. I couldn’t really ask for more. Great hours, nice equipment and total unbridled creative freedom. Which can be a bit daunting at times, but it’s better than having some client dictate to me what I should be making. Instead I have the duty of keeping our look fresh. It’s not too hard when the company is part of your life the way 420 Jars is. It’s our baby. I’m the luckiest designer in the world.
In House – 2
June 11, 2007 by admin
Category 420 Jars, Design | Tags:
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