So an updated site is in the works at the moment. The current site is what we looked like this fall. Lots of black. These days everything is green & blue with lots of white space. Although the white space has been driven away for some bold green and blue graphics. Our look is always driven by our print ads. They change often, so our look is always evolving. Which makes us stand out in an industry of stale advertisements that rarely change, but it’s also a challenge to have a consistent image out there. At least our logo stays the same. Anyway, the new website is looking pretty sweet. We’re going to make some much needed interface changes and try to incorporate some Flash video. We’re concerned that people aren’t as smart as we think they are, which is usually the case with website design. What’s obvious to us (or the designer) isn’t always obvious to the general public. Then there’s the challenge of web vs. print design. I prefer print. That’s no secret, but at least I have Matt to take care of all the code. I make it look good, he makes it work. It’s a beautiful relationship.
So the site should be up in the next couple weeks. There are some more pressing design projects at the moment, so this one just gets pushed back. Always adjusting…
Click the thumbnail for a preview.
