Brian, our warehouse manager, informed me that we were running low on scope posters yesterday. That meant it was time to design a new one. I wasn’t really excited about it at first because I’m swamped with work at the moment and it was just one more thing to add to the list. Not to mention it needed to be done soon. Well this morning I woke up and had a burst of creativity. I took my camera and set up a bunch of scopes in the lightbox and started shooting away. After narrowing down all the photos to the best one I dropped it onto an empty white page and thought it was beautiful all by itself. Borderline art. Now I was faced with the challenge of not messing up that art with a bunch of words and graphics. Easier said than done, but in the end, we’re pretty happy with what came out. Simple, clean and to the point. These will look great hanging up in stores. Enjoy!