Our friends in Austin are opening a head shop and guess who’s designing the logo. That’s right, this guy right here. The shop will be located off of South Congress in an area that’s known as SoCo. Yes, as you probably guessed, it’s a hipsters paradise. People riding around on fixed gear bikes, eating tex-mex and doing whatever else we hipsters do. (Yes, I’m admitting that I could be called a hipster, but I’m a elitist graphic designer first and foremost.) Anyway, being in SoCo, we decided to call the shop SmoCo. Matt and I were brainstorming names and came upon this one withing minutes (his idea). The minute I heard it I knew it was golden. It wasn’t hard to sell anyone else on the name either. So, with the shop now christened, it was time to make it look good. I sketched out a few different ideas before coming up with a solution that might be considered a little obvious, but quite clever never the less.

There are still some final touches that need to be worked out, but this is pretty much it. Everyone loves it too. I believe Evan called it a “home run”. I don’t if it’s an award winning logo, but I do think it’s a great solution for the shop. I have lots of ideas for all the different applications of the logo too. Shirts, fliers, ads…you name it. Now I just need to get paid for it. That’ll be $2000 Evan.