Every year High Times puts on an event called the Stony’s. It’s like the Oscars for weed related films and TV shows. Here’s a clip from Conan O’Brien talking about the awards show.

So, Matt calls me today (he’s on vacation) and tells me that we’re going to be sponsoring this years Stony’s. Of course I’m like “fuck yeah, let’s do it!” And with that, we were in. I’m really excited at the prospect of meeting Seth Rogen. I love that guy. How awesome was Superbad? We also took all of our employees to see Pineapple Express a few weeks ago. Also an awesome stoner flick. Who doesn’t want to have a whacky adventure with their dealer? The show is Sept 27 in LA. We’re going to be taking a few of our employees and some select friends along with us. I think it’s going to be a great time and an adequate substitution for the Cannabis Cup this year. Only a 5 hour drive too. I don’t think I’ll miss the 12 hour flight to Amsterdam this year.