Both Matt and I read a lot of other blogs. One of our favorites is from Seth Godin. Seth has written many well known best sellers (if you’re into the art of marketing). You might say that many of his ideas are applied to our own company everyday. Some of his ideas are the founding tenets our company. From how we treat and communicate with our customers to how we develop new products and create branding. This whole idea of tribes that I’ve been referring to is a concept of his (and a book that we’re currently reading)

Anyway, Seth had a great post this morning. I had wanted to post something election related today and his post was both election themed and had some great marketing insight. So if you want to read what I like to read and perhaps learn something in the process (like why presumably McCain lost), read on.

Don’t forget to vote.

Why McCain Lost: A Lesson in Marketing