We’ve pretty much always created our designs in house and this has worked out well for us thus far. But I’ve always felt that my illustration skills were a bit lacking to take our designs to the next level. So with that in mind I started to look for an illustrator that could take our jar designs in a new direction. I’d been admiring the work of Jared Nickerson for a while now, so I contacted him and with very little convincing, he was on board.
We knew that we wanted a design that featured a skunk. I thought a coat of arms style would work for something like this and did my best to explain my vision to Jared. Unfortunately, it wasn’t quite that easy. It took a lot of back and forth to get it done, but in the end, it really came together. Being on the other side of the designer/client relationship was definitely a learning experience for me. So after he wrapped up the skunk crest, I asked Jared if he’d be interested in redesigning our green leaf and perhaps something new.
The skunk crest took several weeks to get compete, but the next 2 came together in a matter of days. The new green leaf is a few notches above our old design and I really think that our customers are going to like it. The third design is my favorite though. The smiley face smoking a joint…brilliant. We’ve always had requests for a jar with a smiley face on it, but that’s not really our style, so I think that this will make those people happy. I know it makes us happy. We’re so happy with it that we’re going to make it our mascot. Look out for some t-shirts printed with the lips. I think we need to name him. Any thoughts?
Oh, you can get them here.